10 Best MailerLite Alternatives: Discover the Top Email Marketing Platforms (Free & Paid)

Picture this: You’re baking cookies. Initially, a basic recipe and ingredients work fine. But as your cookie demand grows, you realize you need better tools and more ingredients to keep up.

Similarly, MailerLite is a decent tool to begin with, but as your list expands, you might need powerful automation tools and advanced segmentation features to elevate your email marketing truly.

Many users seek MailerLite alternatives due to its complex automation, confusing segmentation, and high costs. As a result, you might need more features and flexibility, leading you to explore other options.

If you’re running a small business or managing an e-commerce store and looking to scale your business up this blog is for you.

It highlights the top-notch email marketing tools that serve as exceptional alternatives to MailerLite.

Excited to learn more? Let’s dive into the reasons behind the search for MailerLite alternatives.

What is MailerLite?

MailerLite is an email marketing platform designed for businesses and individuals who value ease of use. It offers user-friendly features like a drag-and-drop email editor, making it simple to create and perform professional-looking email campaigns without extensive design experience.

Key Features of MailerLite

• Drag-and-Drop Editor: MailerLite offers an easy-to-use marketing platform with a drag-and-drop email editor that requires no coding

• Email Automation: Automatically engage subscribers based on their behavior

• Subscriber Management: Organize email lists and send targeted campaigns efficiently

• Landing Pages: MailerLite lets you create a landing page to capture leads and sell products

• Signup Forms: You can invite people and increase the subscribers list from the web

• A/B Testing: Test subject lines and content variations to optimize the performance of your email campaigns

• Analytics and Reporting: Get valuable insights into your campaign effectiveness with their comprehensive analytics tools

• Integration Capabilities: Connect with other apps seamlessly for streamlined marketing efforts

MailerLite Alternatives: Quick Overview

MailerLite Alternatives	Free Plan	Paid Plan (Starting Plan)	Best Feature	G2 Ratings(Out of 5)	Ease of Use
Brevo(Sendinblue)	✅	$9/month(5000 emails)	Trigger-based and transactional emails	4.6	Easy
Moosend	❌	$9/month(500 emails)	Create custom automation workflows	4.6	Moderate
FluentCRM	✅	$129/year (unlimited Emails and contacts)	Email marketing automation & CRM for WordPress	4.6	Easy
GetResponse	❌	$19/month(1000 emails)	Email marketing & automation	4.3	Easy
MailChimp	✅	$13/month(6000 emails)	Create personalized email marketing campaigns	4.3	Easy
SendPulse	✅	$8/month(unlimited emails)	Multi-channel marketing automation platform	4.6	Moderate
ActiveCampaign	❌	$8/ month(10000 emails)	Email marketing	4.5	Moderate
ConstantContact	❌	$12/month(5000 emails)	Email marketing campaign	4.0	Moderate
Mailjet	✅	$15/month(15000 emails)	create, send, and track email	4..0	Easy
SendGrid	✅	$15/month(1500 emails)	Email API and marketing campaign	4.0	Easy

Why Should You Consider MailerLite Alternatives?

MailerLite is a good starting for beginners in email marketing. However, its simplicity can be limiting when you need advanced features for effective campaigns.

In easy terms, beginner-friendly email marketing systems no longer meet your needs.

This makes you search for alternatives to MailerLite. Additionally, MailerLite has some drawbacks, such as;

Limited Advanced Email Automation

MailerLite offers basic automation, like welcome emails and simple triggers, but it doesn’t support more complex actions based on detailed user behavior.

Restrictive Free Plan

The free plan is pretty basic. It lets you build emails and do some segmentation, but you need more if you’re looking to run regular, more sophisticated email campaigns.

Email Deliverability Rate

Getting your emails to land in the inbox rather than the spam folder is crucial. Some other tools have better deliverability rates, making your emails more likely to be seen.

If you are having a poor email deliverability rate then follow these guidelines to improve your email deliverability

High Cost

MailerLite’s basic plan costs $10 monthly, but prices rise quickly with more extensive email lists. For example, managing over 10,000 subscribers can cost around $800 per year on the basic plan, which allows only three users.

Template Limitation (Especially for Free Users)

If you’re on the free plan, you cannot access the newsletter and landing page templates. To use these or access the HTML editor, you’ll need to upgrade to the Advanced plan, which starts at $10/month for up to 500 subscribers.

Customer Support Issues

Effective customer support is crucial, especially when you face issues or need assistance. Some users have found MailerLite’s customer service unsatisfactory. Plus, live chat support isn’t available on the starter plan, making it hard to get immediate help.

Integration Capabilities

If you need your email marketing tool to work well with other software like CRM systems or social media platforms, MailerLite’s integrations are limited and pricey. Full integration features start at $20/month for just 500 subscribers. The alternate options offer more features for less.

10 MailerLite Alternatives (Including Free Options)

Alright then! Now it’s time to look for an email marketing tool similar to MailerLite but with better features, pricing, or other benefits. We’ve got you covered with a compiled list of the best alternatives for your consideration.

Let’s explore each one in more detail.

1. Brevo (SendinBlue) – Best for Email Marketing and Automation

Brevo (formerly SendinBlue) is an all-in-one marketing platform designed specifically for small and medium businesses, including e-commerce stores.

While MailerLite is a good starting point for email marketing, Brevo offers a more comprehensive toolset for businesses looking to scale their email marketing efforts.

Unlike MailerLite’s limited automation, Brevo boasts a powerful workflow builder for creating automated email sequences based on user behavior (e.g., abandoned carts, and website visits). This helps nurture leads and boost sales.

Brevo Features

• Drag-and-drop builder with pre-designed templates
• Advanced segmentation for targeted campaigns
• A/B testing to optimize email performance
• Powerful workflow builder for creating automated email sequences
• Autoresponders for welcome emails, abandoned cart reminders, and more
• Triggers based on various user actions and data points
• Target campaigns based on subscriber segments
• Manage contacts, track CRM interactions, and personalize marketing efforts (may         require an additional plan)

Breevo: Pros and Cons

Pros	Cons
Advanced Targeting & Segmentation capabilities	Complex Feature Learning Curve
Advanced automation capabilities	Higher costs for advanced features and large contact lists
CRM integration	Limited design customization options
Suitable for businesses of all sizes	Limited live chat support for free plan users

Pricing & Free Plan

• The free plan offers an unlimited email list and sends up to 300 emails per day
• The paid plan starts at $9 for sending up to 5000 emails monthly. Also, it has a business and enterprise plan for the perfect fit for your business

When to Choose Brevo as a MailerLite Alternative?

Explore Brevo if you have a large email list but don’t require high sending frequency. Brevo excels in this scenario, offering affordable choices compared to MailerLite.

Additionally, Brevo provides valuable bonus features like CRM integration, SMS marketing capabilities, and live chat support, enhancing your marketing toolkit.

2. Moosend – Easiest Email Marketing Software

Moosend is a great alternative to MailerLite, offering easy-to-use drag-and-drop editors. However, Moosend stands out with its affordable pricing starting at $9/month, offering unlimited emails, automation, transactional emails, and landing pages.

Unique features include A/B  testing for subject lines, adding countdown timers to emails, and commenting directly on designs.

Its simple automation builder and many templates for different types of email campaigns, like abandoned carts, upsell emails, and anniversary messages, make it a powerful tool for email marketing.

Moosend Features

• Affordable Pricing
• Add email countdown timers to create urgency in your emails
• Comment and give design feedback internally
• Free spam and design testing tool
• Intuitive automation builder with diverse templates

Moosend: Pros and Cons

Pros	Cons
Affordable pricing with included pro features	No free plan
Quick and helpful customer support	Lacks CRM and limited third-party integrations.
Outstanding reporting capabilities	Average deliverability rates
Offers transactional email support	Limited automation compared to competitors

Pricing & Free Plan

• Moosend has no free plan but it offers a 30-day free trial with all the core features
• The paid plan starts at $9/month and offers up to 500 contacts with unlimited email sent

When to Choose Moosend?

Choose Moosend if you need an affordable and flexible email marketing tool. It offers free spam and design testing, advanced automation features, and competitive pricing, making it a great choice for anyone seeking a budget-friendly solution with useful features.

3. FluentCRM – Best Alternative of Marketing Automation For WordPress

FluentCRM, a WordPress plugin, efficiently manages email marketing automation and CRM. With a user base of over 40K+ small to medium businesses worldwide, it’s a trusted solution for WordPress users.

You can easily handle your leads, manage customers, run email campaigns, send automated emails, track learners and affiliates, and monitor user activity — all within your WordPress dashboard!

The best part? No need to switch between different platforms.

FluentCRM Features

• Runs email campaigns effortlessly
• Automate your marketing workflows
• Organize and segment contacts seamlessly
• Manage customer relationships management (CRMs)effectively
• Set up automated email sequences
• Track user behavior and engagement
• Personalize emails for each recipient
• A/B testing for campaigns
• Get detailed analytics
• Integrate with WooCommerce
• Easily connect with other tools by using webhooks and API

FluentCRM: Pros and Cons

Pros	Cons
Seamless integration with WordPress	No mobile app support
Advanced features for email marketing and CRM	Requires tech knowledge for advanced customization
Easy to use and navigate	Limited advanced automation
Self-hosted, providing data control and security	No automation template
Affordable pricing plans	No email template

Pricing & Free Plans 

• FluentCRM has a free version to try before switching to premium plans
• It has affordable yearly plans starting at $129 for 1 site, $249 for 5 sites, and $499 for 50 site licenses. You can choose according to your business needs.

When to Choose FluentCRM?

If you’re looking for a reliable and self-hosted email automation tool for your WordPress site, consider FluentCRM. It’s perfect for small to medium businesses aiming to manage leads, email campaigns, and customer relationships directly from their WordPress dashboard.

It’s packed with all the essential email automation and CRM features, making it a go-to solution for every WordPress user.

4. GetResponse – Easier Email Marketing & Automation Solution

GetResponse is perfect for businesses that need more than just email marketing. Its unique features, like a landing page builder, webinar hosting, and email newsletter tools, make it a solid alternative to MailerLite.

The dashboard is simple, packed with features, and easy for beginners and pros. However, businesses might face issues with deliverability rates and limited automation capabilities on lower plans.

GetResponse Features

• Webinar hosting (a unique option among email services)
• Easy-to-use interface, no steep learning curve
• Drag-and-drop email builder for customization
• Pre-built automation for various campaigns
• Balances complexity with simplicity
• AI-powered content generation for faster content creation and better open rates

GetResponse: Pros and Cons

Pros	Cons
Simplified visual automation builder	Limited automation on basic plans
Seamlessly integrated CRM & webinar hosting capabilities	Lacking email deliverability
Streamlined integrations with leading e-commerce platforms	Phone support absence

Pricing & Free Plans

• You can try their premium features free of charge for 30 days. But no free plan is available.
• The paid plan starts at $19 per month with 1000 contacts and unlimited email send

When to Choose GetResponse?

GetResponse is perfect for small and medium-sized businesses focused on sales. It’s a complete marketing tool with advanced automation, sales funnel features, CRM, and integrated webinars. You get a lot of value with all these features combined.

5. Mailchimp – Best Marketing, Automation & Email Platform

If you’re having issues with MailerLite’s popups and forms, consider Mailchimp. It’s a good alternative known for its versatility and user-friendly interface.

This well-known email marketing tool is MailerLite’s main competitor. Both are known for being easy-to-use marketing platforms for small and medium-sized businesses.

MailChimp has some advantages. It provides more automation options than MailerLite, including advanced e-commerce flows.

Additionally, its reporting features are more extensive, allowing you to track social media activity, which MailerLite doesn’t offer.

Mailchimp Features

• Ready-to-use templates and email builder
• Customizable multi-step workflows
• Integration with API and SMTP for sending and tracking transactional emails
• Live email analytics for monitoring campaign performance in real-time
• Automated marketing features for streamlining your marketing efforts

Mailchimp: Pros and Cons

Pros	Cons
Easy-to-use template editor	Expensive for businesses with large email lists
Wide range of integration options	High-cost subscription plans
Effective segmentation and automation features	No email scheduling on the free plan

Pricing & Free Plans

• A free plan is available with a sending limit of up to 1000 emails
• Paid plans start at $20 per month for up to 500 subscribers and sending 5000 emails

When to Choose Mailchimp?

If you prioritize extensive integration options and in-depth reporting capabilities, MailChimp is the ideal solution to meet your needs. Its comprehensive suite of features ensures you have the necessary tools to optimize your marketing efforts effectively.

6. SendPulse –  Best Alternative for  Multi-Channel Marketing Automation Solution

SendPulse provides a full marketing package, including budget-friendly email marketing tools for creating eye-catching branded emails. Its built-in spam checker helps improve email delivery rates by avoiding blacklists.

Also, SendPulse goes beyond email marketing with a chatbot builder, CRM, and landing page builder. This enables multi-channel lead nurturing from the get-go.

SendPulse Features

• Automation building tool
• Chatbots and web push alerts
• Free CRM functionality
• Built-in spam checker

SendPulse: Pros and Cons

Pros	Cons
Advanced automation features	Limited customer support options
User-friendly interface	Occasional delays in email delivery
Comprehensive free plan with a generous feature	Limited customization options for templates

Pricing & Free Plans

• SendPlus offers free plans you can send up to 5000 emails to 500 contacts with all of the core features you need to get started
• The paid plan starts at $8 for 500 contacts with unlimited emails

When to Choose GetResponse?

Opt for SendPulse if you want the advanced features of expensive email marketing tools without the high cost. It’s flexible and grows with your business, making it perfect for ambitious goals.

7. ActiveCampaign – Better Alternative for Effortless Email & Marketing Automation

If MailerLite’s automations feel too basic, try ActiveCampaign. It allows you to automate responses based on your visitor’s behavior using advanced if/when/then logic.

We believe it’s one of the best platforms for marketing automation and contact segmentation. Also, it offers templates for every industry and situation, making it a strong alternative.

It’s ideal for businesses wanting to conduct targeted, data-driven campaigns and use data insights to nurture leads.

The CRM features greatly help sales teams by providing a unified view of customer interactions.

ActiveCampaign Features

• Integrated CRM capabilities
• Web form and landing page builders
• Top-tier marketing automation builder
• Connects with over 850 web apps
• Detailed analytics and reporting
• Dedicated customer support team

ActiveCampaign: Pros and Cons

Pros	Cons
Advanced automation	Beginners might face complexity
Wide integration options	Limited design customization for email templates
In-depth analytics	Customer service varies on plans

Pricing & Free Plans

• There is no free plan but 14 days free trials are available
• The paid plan starts at $8 for the first three months as a starter plan allows 1000 contacts and 10000 emails

When to Choose ActiveCampaign?

Choose ActiveCampaign when you need advanced automation capabilities and extensive integration options to optimize your lead generation process. It’s also a great choice for running a marketing agency looking for white-labeling features to enhance your branding.

8. Constant Contact – Digital and Email Marketing Platform

Constant Contact is a well-established and widely used email marketing platform known for its user-friendly features.

It offers a wide selection of pre-built email templates, an easy-to-use interface, and helpful analytics. It also integrates with multiple apps and consistently performs well in our deliverability testing.

Constant Contact Features

• Customer relationship management
• Social media marketing
• Subject line testing
• Integration with 
• Advanced event management tool
• List building tool
• Drag-and-drop editor

Constant Contact: Pros and Cons

Pros	Cons
Easy for beginners	Limited customizations
Updated email template editor	Expensive for large contact lists
Social media management tool	Outdated email templates
Built-in CRM system	No unlimited email sends

Pricing & Free Plans

• No free plan is available but you can try the 14-day free trial
• The paid plan starts at $12 monthly, allowing 500 contacts and 5000 emails.

When to Choose Constant Contact?

Constant Contact costs more than MailerLite without offering significant added value. But choose Constant Contact if you frequently run events and need a platform to manage invitations and registrations alongside your email marketing efforts.

9. Mailjet – Email Delivery Service for Marketing and Developer Teams

Mailjet is designed for small teams that collaborate on email marketing. Its standout feature lets teams work together on emails in real-time.

With various features, including SMS marketing, Mailjet offers a versatile alternative to MailerLite. It is designed for small teams that collaborate on email marketing.

Although Mailjet is affordable initially, costs can increase if you need advanced features such as automation, A/B testing, and dynamic content.

Mailjet Features

• A/B testing
• Parse API
• SMTP relay
• AI copy generator
• Activity tracking
• Email validation

Mailjet: Pros and Cons

Pros	Cons
User-friendly	Limited automation options
Team collaboration	List management isn’t intuitive
Affordable email service	–

Pricing & Free Plans

• Mailjet free plan offers 6000 emails per month forever but 200 emails daily limits
• The paid plans offer 15000 emails per month with unlimited contacts

When to Choose Mailjet?

Mailjet is perfect for small teams, such as agencies, collaborating on email projects. It’s easy to use, especially for non-technical users with its no-code templates.

Additionally, it excels at sending transactional emails. If you value seamless integration, you’ll appreciate Mailjet’s wide connections with e-commerce, CRM, and social media platforms.

10. SendGrid – Best alternative for Email API and Email Marketing Campaigns 

If you need reliable email marketing software with strong deliverability and useful integrations, consider SendGrid. It combines a user-friendly interface with a dedicated email API, making it a solid choice. 

SendGrid offers an SMTP service, enabling you to send your emails through their servers rather than your own. This ensures reliable delivery, especially for large-scale sending.

SendGrid Features

• Automated email workflows
• Customizable signup forms
• Comprehensive email testing
• Tailored email design options
• Diverse pre-designed templates
• In-depth email performance analytics
• Reliable SMTP service

SendGrid: Pros and Cons 

Pros	Cons
Email API integration	Limited free plan
Scalable pricing	Focus on developers
Detailed reporting & analytics	–

Pricing & Free Plans

• For marketers, SendGrid provides a free plan including storing 2000 contacts and sending up to 6000 emails.
• The paid plan starts at $15 monthly for 7000 contacts and sends up to 15000 emails. The Email API plan allows you to send up to 50,000 emails at $19.95 monthly.

When to Choose SendGrid?

Consider SendGrid instead of MailerLite if you’re running a tech company, SaaS platform, or marketing agency. It’s ideal for sending bulk emails, especially transactional ones, with reliable delivery.

It also integrates smoothly with other marketing tools. If you need advanced automation or prefer a simpler interface, you may want to explore other options.

It’s Time to Choose the Right Alternative to MailerLite

Well, we are done with the alternatives now it’s time for the final call. We have covered some amazing MailerLite alternatives with unique features and pricing plans.

It might be a tough ask for you when there are lots of alternatives. But we believe after completing the whole article you already know which is the best suit for your business.

And, if you’re a WordPress user, consider FluentCRM for powerful marketing automation and pair it with FluentSMTP to ensure email deliverability, remember that it’s totally free of cost.

Let’s make email marketing easier, reachable, and adjustable with all these MailerLite alternatives.